Canadian company which started out as a joke bottling Rocky Mountains air has seen its product fly off the shelves in pollution-hit China, with first shipment selling out in four days
A Canadian start-up company bottling fresh air from the Rocky Mountains has seen sales to China soar because of rising pollution levels.
Vitality Air was founded last year in the western Canadian city of Edmonton but began selling in China less than two months ago.
“Our first shipment of 500 bottles of fresh
air were sold in four days,” co-founder Moses Lam says in a telephone
interview with the Telegraph.
A crate containing 4,000 more bottles is making its way to China, but he says most of that shipment has been bought.
A 7.7 Litre can of crisp air taken from Banff National Park in the majestic Rocky Mountains range sells for roughly 100 yuan (£10), which is 50 times more expensive than a bottle of mineral water in China.
A 7.7 Litre can of crisp air taken from Banff National Park in the majestic Rocky Mountains range sells for roughly 100 yuan (£10), which is 50 times more expensive than a bottle of mineral water in China.
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